![lingoeersteschets](http://www.prikproducties.nl/wp-content/uploads/2012/02/lingoeersteschets-300x212.png)
mijn eerste schetste die ik ongevraagd bij de offerte inleverde.
After the briefing I made 3 moodboards in which I tried to define 3 styles.
One of the things we talked about in the briefing was the apple style, which is fresh, modern and simple but still friendly.
![applemoodboard](http://www.prikproducties.nl/wp-content/uploads/2012/02/applemoodboard.jpg)
Looking at Apple things (and reading Steve Jobs Biography), it made me think of the little square with rounded corners that is used for apps. That would be a nice basis for the grid. free, modern but friendly. So I made another moodboard that emphasized the glass effect of those app buttons.
![aquamoodboard](http://www.prikproducties.nl/wp-content/uploads/2012/02/aquamoodboard.jpg)
I made another moodboard that looked more like my first sketch and I called it bauhaus.
![bauhausmood](http://www.prikproducties.nl/wp-content/uploads/2012/02/bauhausmood.jpg)
the comment on these moodboards was that it missed warmth. it was too technical.
So I made another one, along with some sketches.
![aquamoodboard2](http://www.prikproducties.nl/wp-content/uploads/2012/02/aquamoodboard2.jpg)
![Screen shot 2011-12-29 at 23.50.40](http://www.prikproducties.nl/wp-content/uploads/2012/02/Screen-shot-2011-12-29-at-23.50.40-1024x658.png)
Right away they liked a logo from the first sketches but I tried a few more.
![lingologoschetsen en moodboards](http://www.prikproducties.nl/wp-content/uploads/2012/02/lingologoschetsen-en-moodboards.png)