After analysis I come up with a concept. An idea of what we could show in a video that will put our message across. We make a script. Would the message be better if we should footage or should we make an animation?
We also define the look it should have. I often make moodboards. It helps to find the look and feel we are going for. During the design proces I make sure everybody that works on the project uses the same design strategy.
I have been making motion graphics for almost 20 years. In Adobe After Effects I make designs for openers of TV shows (also known as broadcast design or leaders&bumpers), lower thirds (or titlebars), backgroundloops, social buttons, logo animations, title designs, infographics, games, scorebars… you name it.
I have also been making animations or explainers for businesses. With text, icons or/and with characters.
I also teach motion graphic design. If you need a one-on-one teacher, let me know