When Blazhoffski called me they were in the very beginning of their production process. The Gouden Loeki is an award show for the best tv commercial. Invitation was the first thing that had to be made. I don’t often do print, so this is always exciting for me. Blazhoffski had 2 wishes; not your ordinary red carpet chic and an invitation they liked with parot feathers.
So I started where I always start; internet and photoshop.
I asked to pay attention when the moodboards were presented to remember at which picture in the moodboards the client Ster pointed the most. Which picture do you think it was?