different sketches for the logo
I thought there might be more diaries from other sportsmen so I wanted to make is re-usable and emphasize on the diary. I was looking for a form that symbolized a book. But it didn’t have the fast feel to it, I was looking for. So I ended up with 2 blocks, but it looks nothing like a book.
I gave the Telegraaf 2 moodboards with which we could go. One was more grunge, a more extreme and though sportive look.
The other moodboard was also sportive but had the emphasizis on fastness and it looks more classy.