dagboek de nooijer design proces
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dagboek de nooijer design proces

different sketches for the logo

I thought there might be more diaries from other sportsmen so I wanted to make is re-usable and emphasize on the diary. I was looking for a form that symbolized a book. But it didn’t have the fast feel to it, I was looking for. So I ended up with 2 blocks, but it looks nothing like a book.

I gave the Telegraaf 2 moodboards with which we could go. One was more grunge, a more extreme and though sportive look.

The other moodboard was also sportive but had the emphasizis on fastness and it looks more classy.